How to Craft a Winning Membership Value Proposition

Description: In this interactive workshop, participants will delve into the art and science of creating a compelling Membership Value Proposition (MVP).

The session will explore the integral components of an MVP, including mission statements, value propositions, organizational purpose, vision statement, and core values. Participants will learn how to align these elements to craft an MVP that resonates with their target audience and drives membership growth.

The workshop will also shed light on the characteristics of a strong MVP and provide practical examples to illustrate these concepts. This session is ideal for organizational leaders, membership managers, and anyone interested in enhancing their understanding of MVP creation.

Target Audience: 
- Membership Professionals
- Organizational Leadership
- Operations Professionals
- Nonprofit Professionals looking to enhance or understand how to create a Membership Value Proposition to retain members

Takeaways:
- Learn to create a message that not only attracts but retains members
- Walk away with real-world examples and practical strategies to inspire your own MVP development
- Gain a clear understanding of the essential components—mission, vision, purpose, core values, and value proposition

Presenter: Beth Arritt, MBA/MKT, CiP, The Arritt Group

Fees: $149 for iUG Members, $199 for Non-Members

CANCELLATION POLICY
All cancellations require a written request and can be sent to [email protected]. In order to receive a refund (minus a $100 administrative fee), all requests must be received on or before May 5, 2025. No-shows and late cancellations forfeit the full registration fee. Cancellation notifications via social media messages or posts are not accepted.